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This is a logo owned by the International Olympic Committee (IOC), the Brazilian Olympic Committee (COB) and the Rio de Janeiro Organizing Committee for the Olympic and Paralympic Games (Rio 2016™) for the organization of the 2016 Summer Olympics in Rio de Janeiro, Brazil. Designed by Fred Gelli and Brazilian consultancy Tátil Design de Ideias. ("Designing the Rio 2016 Olympics". Design Week. 10 August 2012.)

Financial Statement of the Rio 2016™ Olympic and Paralympic Games Nodyn:Extracted with Inkscape

The entire logo is used to convey the meaning intended and avoid tarnishing or misrepresenting the intended image.

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Framework of laws protecting the Olympic and Paralympic property:

• Law 9.279/96 – Brazilian Industrial Property Law protects the symbols of sport activities, and are not subject to registration. It characterises in article 195 as illicit enrichment the result of undue reproduction or counterfeiting, also foreseen as unfair competition criminal offences in the customer poaching mode.
• Law 9.615/98 – Sports Law, also known as Lei Pelé (Pelé Law), which in articles 15 and 87, provides for the protection of Olympic symbols, and determines this is the sole property of the Brazilian Olympic Committee (COB).
• Nairobi Treaty – Treaty which refers solely to the protection of Olympic symbols, of which Brazil is a signatory; it was ratified by the enactment of Decree-Law 90,129/84 in the country.
• Law 9.610/98 – Law which foresees that Olympic symbols are governed as the object of author’s rights and also by the norms related to the registration and protection of corporate names.
• Law 8.078/90 – Also called the Consumer Defense Code, which consists of a consumer protection instrument against any confusion referring to misleading advertising; therefore, it prohibits associations with the Olympic Movement of companies not linked to the same.

Specific norms edited for Rio 2016™ Games:

Rio de Janeiro (Rio de Janeiro)

Federal Olympic Act – Law 12.035/2009

State Olympic Act – State Decree 41.839/2009

Municipal Olympic Act - Municipal Decree 30.379/2009

Minas Gerais (Belo Horizonte)

MG Olympic Act – Law 18.184/2009

Belo Horizonte Olympic Act – Law 9.763/2009

Bahia (Salvador)

Bahia Olympic Act – Law 11.472/2009

Salvador Olympic Act – Law 7.720/2009

São Paulo (São Paulo)

São Paulo State Olympic Act – Law 13.987 (03/26/2010)

São Paulo Municipality Olympic Act - Law 14.870/2008

In addition to being submitted to the aforementioned legislation, the official brands are registered worldwide with the corresponding intellectual property bodies.

Rio 2016™ supports the use of brands, symbols and expressions in the education institutions for learning purposes, as this is a way to involve youths in the Olympic and Paralympic Movements. Nevertheless, if the brands are used in any educational project whose aim is to obtain sponsorship or support, the use may be submitted to the approval of Rio 2016™.

("The use of Rio 2016™ brands". Rio 2016™.)

2016 Summer Olympics

The image is placed in the infobox at the top of the article discussing 2016 Summer Olympics, a subject of public interest. The significance of the logo is to help the reader visually identify the campaign, assure the readers that they have reached the right article containing critical commentary about the organization, and illustrate the organization's intended branding message in a way that words alone could not convey.

• The image does not in any way limit the ability of the copyright owners to market or sell their product.
• The image is only used once.
• The image meets general Wikipedia content requirements and is encyclopedic.
• The image meets Wikipedia's media-specific policy.
• The image is significant in identifying the subject of the article.
• The image is only used in the article namespace.
• The image has a brief description that identifies the image, notes the source, and provides attribution to the copyright holder.

Because it is a copyrighted logo, there is no free equivalent. Any substitute that is not a derivative work would fail to convey the meaning intended, would tarnish or misrepresent its image, or would fail its purpose of identification or commentary.